5 min read.
News from Dozens


26 August 2020

Project Imagine, the team behind Dozens and Pi1, is crowdfunding. Join us on our exciting journey and own a part of Project Imagine. 

Register your interest!

Please note, your capital is at risk when you invest, especially when investing in startups and early stage businesses. Your email will be stored in accordance with our Privacy Policy.


Financial wellness, for everyone

Financial know-how shouldn’t be the preserve of the few. Dozens is a comprehensive financial wellness app that combines a current account, budgeting, saving tools, investments and financial education – all in one app. Dozens is committed to helping people manage spending today, saving for tomorrow and investing for their future, their families, and communities. 

A fairer business model for consumers

It’s time to challenge the banking model of old. Unlike others, we will never look to short term unsecured debt or overdrafts for profit. We’re commercially committed to growing together with our customers. 

A responsible business model for Investors

We understand the importance of generating meaningful revenue from day one. Our B2B offering Pi1 does this. The fully modular, bank-in-a-box platform supports the Dozens mission by bringing us to profitability sooner, reducing the requirement for external investment in the future.

And a better financial services industry with Pi1

For its clients, Pi1 is a comprehensive offering spanning front-end, back-end, data and brand that launches banks, not just banking platforms. In addition, through Dozens, Pi1 is able to differentiate by also productising operational expertise, not just technology. 

Delivered by an unrivaled team

Project Imagine shakes up the industry from the inside out. The leadership team is 70% female. The 70 employees speak 30+ languages and range in age from 22 to 60. And while we have some incredible financial heavyweights with decades of experience from the likes of HSBC, Goldman Sachs, BlackRock and Visa – more than half our staff come from a non-financial background enabling us to better understand the diversity of financial situations we’re committed to serving. 




since founding



Dozens about to hit





Pi1 targeting the


global tech spend

by banks in 2020



Equivalent of


full time employees



  • December 2018: Following incorporation in January, Project Imagine obtains E-money and MiFID licenses from the FCA, making it the first company to hold both licences in the UK


  • January 2019: Dozens launches in app stores, running on the Pi1 platform


  • September 2019: Dozens partners with Westminster council and opens a pop-up space in Harrow Road, London and also travels the UK to conduct The People's Money Survey


  • November 2019: Pi1 launches publicly


  • July 2020: Pi1 launches card issuing and agency banking services in partnership with Visa, Marqeta and Clearbank


  • August 2020: Pi1 is progressing deals with major incumbent banks and scale-ups in Europe, MENA and APAC



  • In 2019, Dozens jumps straight into the Startup100 where we’re named 25th best start-up across all sectors, and 6th best fintech.




  • Google created a case study on us, looking at how we’re helping people understand their spending with a Google Maps integration




The vision for Dozens is for it to become the lifelong home for managing your money and planning your financial future. Dozens helps everyone secure the next step in their life, whether that’s going to university, saving money, buying a house or retiring.

The vision for Pi1 is to be the first low or no-code core-banking platform of platforms, bringing together diverse fintech innovation from around the world into one common standard for banks and asset managers to integrate with, much like a global B2B ‘App Store’ for finance.

Meanwhile, Project Imagine‘s refreshing take on culture and values ensures we always attract and retain the most driven execution talent to collaborate on bringing these visions to life. This talent pool will also continue to innovate towards additional problem statements and brands in the future.



This is a rare opportunity to get involved early and own a piece of a startup that is trying to address two core issues facing Fintech: Purpose and Profitability.

Register now and be among the first to hear when the crowdfund goes live.

Please note, your capital is at risk when you invest, especially when investing in startups and early stage businesses. Your email will be stored in accordance with our Privacy Policy.


Equity crowdfunding allows a large pool of people to back a business they believe in. When you invest in equity you buy a percentage or share of a business. 

Project Imagine was founded in January 2018 with an idea of a fairer, more equitable financial future. They are the company behind Dozens (B2C product with almost 50,000 customers) and Pi1 (B2B financial services product).

Register to hear when our crowdfunding round will go live. When it goes live you will be invited to sign up for an account with a crowdfunding partner. Through this partner you you will be able to make your investment.

Register your interest above and you will be first to hear when we go live! It will likely be some time in September.

Since going live with Dozens in January 2019 we have added nearly 50,000 customers and launched a B2B technology offering with a pipeline that promises near-term profitability. Our existing investors have supported us to fund this growth, most recently with additional investment as part of the Government's Future Fund scheme where we raised £2m. However, we know that without our community of customers and crowd investors we couldn't have done any of this, so before our Series A round we wanted to give the community the rare chance to come on board and grow with Project Imagine. 

A return is made if the business you have backed goes on to achieve an ‘exit’ (via a sale to another company or by floating on the stock market) at a higher value than when you invested – you make a profit from your investment. Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution.

You must be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided. 

Yes, EIS will be available for this crowdfund. Through the Enterprise Investment Scheme (EIS), eligible investors can claim up to 30% income tax relief on their investments, up to £1 million per tax year. Our crowdfunding partner will supply the relevant documentation to investors at the end of the crowdfunding round.

This webpage allows you to sign up for more information about the Project Imagine crowdfunding but is not an invitation to invest. Please note that investing in crowdfunding raises such as this involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should only be done once you have completed the full onboarding process, and read all the documentation provided on the official crowdfunding webpage, including all the risk warning information. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. This email is not an investment recommendation to you and any investment decision should be made on the basis of the full campaign on the official crowdfunding webpage that will go live when the round opens.